With customers relying heavily on search engine results to find products and services, Search Engine Optimization (SEO) has become essential. A good SEO strategy helps you outrank the competition on search results pages. Appearing on the first page increases customer confidence in your brand. SEO methods that produce quality content will further lead customers to see your brand as a voice of authority. Additionally, SEO is a proven way to boost conversion rates and generate more leads. Note that SEO includes technical factors, such as mobile-friendliness, which beneficially improve the user experience. Moreover, SEO lets you gather data and deeply analyze the behavior of your customers through tools such as Google Analytics. Finally, SEO is not an isolated marketing strategy, but one that complements paid ads and social media outreach.
- Customers have more confidence in a business that appears on the first search results page.
- SEO complements paid ads and social media outreach as part of an overall marketing plan.
- Through tools such as Google Analytics, you can measure and analyze customer behavior in great detail.
“Today, technical factors such as mobile-friendliness, usability, and site speed affect the ranking of your website on SERPs.”