Social media is the best way to connect with potential customers for any business today. Having a social presence is almost necessary in our tech-savvy world. The social web is growing fast and new users are added every day. Likewise new platforms are being added too to reach as many people as possible. If a business does not have a social media presence then the competition has an advantage which is never good for businesses regardless of the type.

Key Takeaways:

  • Social media is continuing to grow at a rapid pace as more older people are using it and mobile platforms are making it boom.
  • If you aren’t using a social media strategy you will ultimately fall behind your competition who will have one.
  • Your customers will be active on social media so it’s a great place to market and engage with them.

“At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve.”

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