There is a rich marketing potential in reviews about your products and services that customers leave on different platforms. They can provide valuable feedback about your customers, their habits and expectations, which should result in your ability to implement improvements in customer relationship management. Reviews also serve as confirmation and token of credibility for your offering. By having customers write a review, you also empower them in relationship you have, which also strengthens the loyalty towards your brand.
- Customer reviews help you to better understand your customers and they also allow you to implement their feedback to improve your customer service.
- Customer reviews give your business credibility and proof that you are a business that serves specific products.
- Customer reviews will allow you to improve in the rankings regarding your local searches and your SEO.
“Reviews enable new businesses to stand shoulder to shoulder with more established competition, and potentially gain a positive niche in people’s estimation and expectations.”