Many owners of small and midsize businesses underestimate the importance of reviews. One survey found that over 90% of 18-34-year-olds value online reviews as much as personal recommendations. The most cost effective way to generate reviews is through an email campaign. Send emails with a link and an incentive (e.g., discount code) for customers to leave a review. Another option is to pay for a third-party tool. The tool you choose should offer easy-to-use templates and be in line with Google’s standards. Whichever method you choose, creating an automated system for review generation will benefit your business.

Key Takeaways:

  • Use a tool in order to help generate more positive reviews for your business.
  • Create an email list in order for you to spread word about your business and ask for feedback from those on the list.
  • Your goal is to generate as many reviews as possible as the more reviews you get the more established and trustworthy you will come across.

“My company has spent months talking to hundreds of small and midsize business owners and putting together surveys and research on the importance of reviews.”

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