Many merchants end up concluding that their customers just don’t want to write reviews. At the same time, the need to generate reviews is more apparent than ever.Remind your customers to leave reviews as much as possible. While they may write a review from your site, data shows that the best way to get responses is to ask via email after the customers receive their order. Another common strategy is asking for reviews after customers have had a customer service question answered.
- You want to collect video reviews so your customers can create content for you while also improving your brands perception.
- Videos can be used to show off a brands product as well as show what the product looks like from every single angle.
- Videos can be used to build trust with consumers as the more positive reviews you have, the more trustworthy your brand comes across.
“As brands are looking to make more authentic connections with their communities, they’re investing in their customers’ videos to bridge the online-offline gap and drive trust.”