There are many different ways that you can optimize your customer video review strategy. The first step is simply to incentivize your customers to leave video reviews by offering them something like a coupon or a bonus for leaving one. You also want to use these reviews on product pages to show potential customers what others think about the product. Finally, use these positive video reviews in email marketing as this can lead to more sales and also leads with new customers while also increasing sign up rates.

Key Takeaways:

  • Offer a free coupon or bonus for all honest reviews, not just positive reviews.
  • Use customer video reviews on your product pages and email marketing.
  • Thank customers for positive reviews and apologize in response to negative reviews.

“Content generated by your users is some of the most valuable content you can get your hands on.”

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