There are many different reasons why online reviews are essential for your brand. When you are getting many reviews, it improves your visibility as your brand will show up higher on search platforms. Online reviews also help build trust and credibility with potential customers, as they will trust your brand if you have many positive reviews. Finally, positive reviews have a major effect on your sales, as just a one star increase on Yelp can improve your sales by five to nine percent.

Key Takeaways:

  • Online reviews make your brand more visible as shoppers will see your company on search results on Google and Bing.
  • Online reviews help you gain trust and credibility especially if you are getting a majority of positive reviews.
  • Online reviews have a positive impact on sales as a one star improvement on yelp can boost your sales 5-9%.

“In 2016, 90% of shoppers read at least one online review before deciding to visit a business.”

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