Recent study suggests that two thirds of people who only have 15 minutes to consume and view content prefer a design that is pleasing to the eye. Digital marketing encompasses many things, but not including page design in it is a mistake. Your website is often the first point of contact between your company and prospective customer. It is important to have a good first impression, as it sets the tone for overall experience and gives a sense of security when it comes to perception of your customer service.

Key Takeaways:

  • Web design gives customers their first impression which ultimately will make the difference in sales in just seconds.
  • Web design affects your search engine optimization because a well structured website will get indexed better.
  • You want to have a website that is as nice or better than the companies you’re competing against. You want to build trust and make customers feel like they can reach out to you.

“If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.”

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