More than half of all consumers make a decision to choose a particular business because of the reviews. Marketers are paying more attention to this fact, and it led to creation of reputation marketing. The list of benefits of good reviews is getting to be longer and longer, especially with the move towards e-commerce and digital marketing. Google played a major role in bringing the reviews to the forefront of digital marketing strategy. Not only are good reviews desirable, but even lack of reviews can hurt your business.

Key Takeaways:

  • Online reviews will help improve your SEO which in turn will rank your business higher when someone searches for it on Google.
  • Positive reviews for a business help build trust with other customers and customers that are thinking about using your service for the first time.
  • Online reviews can help you increase conversions that come from your landing page as users are more likely to think a business with a review on their landing page was trustworthy.

“Ever since Google started showing those little stars in search engine results pages (SERPs), people started to take notice – consumers and business owners.”

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