Here are some reasons you should add video marketing to your website. First of all, video marketing aids in search engine optimization and brand marketing, even more so than written content. Consumption of said video content is higher than it’s ever been and trending as we speak. Viewers interacting with video also are engaged longer and more likely to convert to leads than they are consuming other forms of content. Video content site Youtube has over 2 billion active subscribers, a stunning amount and in 2021 it was found the average person watches over 100 minutes of video content a day. Having video content on your site will allow you to optimize your content, promote your brand, create trust and stand out from the competition. You can make so many videos that introduce others to business, various products and services, customer testimonials or even instructional videos. Remember to keep your message short and simple and not to bore your audience when designing your videos. Make a script beforehand so you can keep your message professional and on track. Lastly, don’t over promote the business. Make sure to engage your customer by having a call-to-action that is clean and simple, but grabs them emotionally.

Key Takeaways:

  • Videos will help your improve your rankings when it comes to search engine optimization which will get more users to visit your website.
  • Videos help you stand out compared to your competition and also will improve user experience as well as retention rate.
  • There are many different videos that you can include on your website site such as instructional videos as well as testimonials.

“Video is the way consumers are absorbing content on the internet and your business should be primed to take advantage of the opportunity that video provides.”

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