There are many impressive marks your campaign can hit, but that does not mean that it was a success. You may be featured in an important publication or top a million impressions on social media, but if these parameters are not strictly tied to the goals you have for your business, they will not produce growth. In order to align your marketing strategy with overall business growth targets, your goals need to be specific, measurable and attainable. Occasionally, in order to meet the big goals, you need to subdivide them into smaller tasks.

Key Takeaways:

  • Create important sub goals in your business as reaching these sub goals will help aid you stay on path towards reaching your major goals.
  • Develop a marketing strategy that will help you reach as many people as possible while also figuring out how to track how your content performs.
  • Realize that business goals and marketing goals aren’t always the same. If needed, have each team come up with a specific plan that works for them.

“However, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less about growth.”

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