Mobile remains the biggest content disruptor, but a proliferation of other channels is leaving many companies in closer competition. The internet has introduced traditional media to a plethora of content challenges. YouTube, as well as subscription-based streaming platforms like Netflix and Hulu, pose a difficult challenge to traditional companies relying on high-production cost content. Programmatic is particularly beneficial to the digitally transformed among the report’s survey respondents. They are 56% more likely than the average to cite this kind of marketing as having the most impact on their businesses.
Three important digital trends from our new media and entertainment sector research