Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing strategies in the coming years. Staying current with the latest marketing trends requires paying close attention to the information shared by influencers who have the time and knowledge to uncover new and effective tactics those who are deep in the trenches day to day.
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