Help you communicate in seconds what text would take minutes to communicate. That kind of speed in communication is an advantage of channels like social media. Help you express what you can’t with text (e.g., data, studies, emotions). Save you a lot of time. Take a screenshot, annotate it, and share. The alternative of this would be writing a post and losing points in the process. Visuals can help you express so much. There are multiple types of visual content and endless ways to apply them in your content marketing strategy.