SEO, which stands for search engine optimization overlaps with content writers. Columnist Stoney deGeyter discusses who should be the one that controls content optimization. SEO is more about getting top search engine rankings, but websites that are built upon wordpress tend to have layers problems. SEO should be in charge of keyword research and selection. However, in the end, everybody has a role to play, to have an optimized content, it’s important that everyone in a team play their part.