Six Sigma is a set of techniques that utilizes specific digital marketing methodology to provide a framework to enable marketers to achieve top spots on internet searches. The system includes defining the multiple aspects of the issue, measuring where things currently stand, analyzing problems, making improvements, and gaining more control over the end result.

Key Takeaways:

  • Six Sigma, originally developed by Motorola in the 1980s, is a set of techniques and tools for process improvement.
  • Six Sigma uses a DMAIC methodology — Define, Measure, Analyze, Improve, and Control — to provide a framework that will help improve processes and maximize returns.
  • Six Sigma has been used to help companies in dozens of industries, from the military to IT, improve their efficiency and optimize how improvements and progress are made.

“In addition to these rapid and dramatic changes, marketers have also noticed how increasingly saturated the field has become. Approximately 88 percent of B2B marketers and 76 percent of B2C marketers say that they use content marketing. Half of the brands in both groups also say that they plan to increase their budget in this area in the coming year.”