The author is providing useful information in regards to how companies can not let technology over power or alleviate the human aspect of things and lists details of the top 5 suggestions from Brian Solis, who is a principal analyst at Altimeter Group. The writer refers to the information as the “prescription for thriving and surviving an era of digital”.
Key Takeaways:
- According to Solis, “Our world has undergone a radical digital transformation, and most of those changes stem from investments to technology to modernize business infrastructure.”
- The most important thing a brand can do to set itself apart from others is to give customers positive and powerful experiences. “Oftentimes brands are too focused on transactions, messaging and marketing, without looking at what kind of experience customers are having with them,” Solis said.
- Solis believes that there will be tremendous new breakthroughs in these areas and that those breakthroughs will create a level of disruption that will force agility in many different business models.
“According to Solis, “Our world has undergone a radical digital transformation, and most of those changes stem from investments to technology to modernize business infrastructure.””
