Pinterest Marketing Tips

1. CREATE A PINTEREST BUSINESS ACCOUNT

Watch this video for more details.

2. LEARN HOW TO DO KEYWORD RESEARCH ON PINTEREST

This is essential! It’s the foundation for everything on Pinterest.

3. ADD KEYWORDS TO YOUR PROFILE NAME

Use the bar symbol “|” to separate your name from the keywords.

4. ADD KEYWORDS TO YOUR BIO

You have 160 characters in your “About you.” Use them wisely.

5. ADD KEYWORDS TO YOUR BOARD NAMES

Avoid clever or creative names – focus on keywords.

6. ADD KEYWORDS TO YOUR BOARD DESCRIPTIONS

Put in as many keywords as you can, but don’t go overboard.

7. ADD A CALL-TO-ACTION IN YOUR BIO

Drive people to your website with a compelling call-to-action.

8. UPLOAD A GREAT PROFILE PHOTO

You want a high-resolution, bright photo of a person. Avoid logos.

9. CLAIM YOUR WEBSITE

Click here for more detailed instructions on how to do this.

10. ENABLE RICH PINS

For help getting rich pins set up on your account, click here.

11. CREATE A BOARD FOR YOUR BLOG POSTS

This is a board dedicated to only your own content.

12. CREATE A PROFILE COVER USING YOUR BLOG POST BOARD

This will ensure your profile represents your brand identity.

13. FILL YOUR BOARDS

Fill each board with at least 30 Pins. Keep them secret until full.

14. KEEP YOUR PERSONAL BOARDS SECRET

Any boards not relevant to your niche need to be secret.

15. SHOWCASE YOUR MOST IMPORTANT BOARDS

Click here to use Tailwind’s “Board Insights” to find top performing boards.

16. FOLLOW INFLUENCERS IN YOUR NICHE

Follow people who have a large audience of your ideal customer.

17. FOLLOW INFLUENCERS FOLLOWERS

Follow people who are following the top influencers in your niche.

18. PIN APPROXIMATELY 30 TIMES PER DAY

Watch this video to learn how to do this quickly.

19. PIN CONSISTENTLY

Use a scheduling tool like Tailwind to Pin consistently.

20. PIN OTHER PEOPLE’S CONTENT

Pin 50% of your own content and 50% other people’s content.

21. ONLY PIN HIGH-QUALITY CONTENT

Briefly skim every piece of content you schedule to ensure quality.

22. DESIGN LONG PINS

Click here to learn more about this.

23. CREATE MULTIPLE PINS FOR EACH BLOG POST

Play with different colors, headlines, images, and descriptions.

24. INCLUDE KEYWORDS IN YOUR PIN DESCRIPTIONS

Test different keywords in each Pin description.

25. INCLUDE HASHTAGS IN YOUR PIN DESCRIPTIONS

Add 4 – 5 relevant hashtags in each Pin description.

26. INCLUDE A CALL-TO-ACTION IN PIN DESCRIPTIONS

27. WRITE PIN DESCRIPTIONS AS A SUPERFAN

Write it as if it’s your biggest fan raving about it to a friend.

28. HIDE YOUR PINS IN YOUR BLOG POSTS

Use this line of code to hide Pins:

<div style=”display: none;”> IMAGE CODE HERE </div>

29. JOIN GROUP BOARDS

30. RUN A PROMOTED PIN CAMPAIGN

31. USE PINTEREST ANALYTICS STRATEGICALLY

Use the “People You Reach” feature to find influencers.

32. USE GOOGLE ANALYTICS STRATEGICALLY

Identify top 10 posts and optimize them.

33. OPTIMIZE YOUR BLOG FOR MOBILE

Most Pinterest activity occurs on a mobile device.

34. INSTALL THE SAVE BUTTON ON YOUR WEBSITE

Get details and instructions on how to install the Save button when you click here.

35. ENCOURAGE YOUR AUDIENCE TO FOLLOW YOU ON PINTEREST

Ask your email subscribers, blog readers, and social media followers.

36. ASK READERS TO SHARE ON PINTEREST

At the end of each blog post ask the reader to share it on Pinterest.