by Sandy | Dec 17, 2020 | Features
You can gain a lot of insight about your customer base with the use of the tools that are provided by social media. Facebook and Twitter both have an analytics tool that you can use to look at how your customer base does certain things. Another form of personalization...
by Sandy | Dec 15, 2020 | Features
People seem to think that Facebook ads don’t work because people don’t use Facebook to purchase products. When people use Google, and you utilize pay per click, it works because people are often using Google if they are wanting to purchase something....
by Sandy | Dec 10, 2020 | Features
Writing Instagram copy that has personality is a great way for your business to stand out. Create a style guide that defines your brand persona and tone of voice and ask all writers to follow it. Note that your brand persona should apply to comment replies as well as...
by Sandy | Dec 8, 2020 | Features
Phishing is a technique in which hackers pose as trusted figures for nefarious purposes. Tactics may include sending fake invoices or asking the user to confirm personal information. To spot phishing attempts, check who is sending the email and what the subject line...
by Sandy | Dec 3, 2020 | Features
A bid cap allows one to deliver ads to target audiences that have a better chance at conversion. The bid cap sets a limit on costs associated with conversion. A key step in setting up a bid cap is to define a maximum cost for each lead. You don’t want to spend...
by Sandy | Dec 1, 2020 | Features
The current pandemic has significantly changed the way we live and work. The business world was forced to adapt to these new circumstances, and some businesses did not survive disruption. The questions that are still unanswered deal with the future of our work,...
