Building a Brand vs Building a Website

When starting a new business today, you need a website. But it's important to understand the difference between a website and a brand. Consistency is key to a brand's definition, to the point where customers can identify the brand just by looking at a something,...

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Content goals: Links, keywords and conversions

Right from the early days of the internet, content has been a motivating factor on how people interact with the web. Bill Gates was once quoted as saying that “Content is King,” and most of Google’s algorithms are centered around content. Yet, since content is...

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