Phishing is a technique in which hackers pose as trusted figures for nefarious purposes. Tactics may include sending fake invoices or asking the user to confirm personal information. To spot phishing attempts, check who is sending the email and what the subject line...

A bid cap allows one to deliver ads to target audiences that have a better chance at conversion. The bid cap sets a limit on costs associated with conversion. A key step in setting up a bid cap is to define a maximum cost for each lead. You don't want to spend this...

The current pandemic has significantly changed the way we live and work. The business world was forced to adapt to these new circumstances, and some businesses did not survive disruption. The questions that are still unanswered...