You can gain a lot of insight about your customer base with the use of the tools that are provided by social media. Facebook and Twitter both have an analytics tool that you can use to look at how your customer base does certain things. Another form of personalization...

People seem to think that Facebook ads don't work because people don't use Facebook to purchase products. When people use Google, and you utilize pay per click, it works because people are often using Google if they are wanting to purchase something. It's a very...

Writing Instagram copy that has personality is a great way for your business to stand out. Create a style guide that defines your brand persona and tone of voice and ask all writers to follow it. Note that your brand persona should apply to comment replies as well as...