Video marketing has become extremely important to businesses, especially with the use of traditional marketing being reduced. Video marketing is when a company uses video for either raising awareness, or even generating sales. Video marketing first hit the scene in 2010, but 2014 is when it became affordable for people whose budgets were a bit smaller. Now, it is pretty much accessible for everyone. One reason that video marketing is so important, is that over 3/4 of people watch videos at least once a week.

Key Takeaways:

  • Video marketing goes along with digital marketing, and is for the purpose of both building awareness, and generating sales.
  • Even though digital marketing began in 2010, it wasn’t until 2014 that people without large budgets could utilize it.
  • A little over three quarters of people say that they view videos online on a weekly basis.

“With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business.”

Read more: