Generating optimal search traffic is a key factor in your company’s profitability. Search engines no longer allow keyword-heavy sites with irrelevant content to lead the way. Today, in order to find your site at the top of SERPs (search engine result pages), your site must have quality and relevant content. Search engines like Google want to make sure that users are being met with sites that solve their queries, so high quality content is a must.

Key Takeaways:

  • On Google, the top search result receives nearly a third of clicks, and the top three receive three-fourths.
  • It has been shown that, when integrated with pay-per-click campaigns, SEO reduces cost per click.
  • Competitive analysis and keyword research are both necessary to improve SEO results.

“When creating a rank-able website or content for your business, it’s vital that your SEO efforts are up to speed. It’s important to know how to optimize your content for search engines to gain visibility.”

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