Larger businesses don’t usually have a hard time optimizing their speed because they have staff available that know how to do it, so it is easy for them to gain speed. Smaller businesses might have a harder time with that with fewer employees, money, and resources. Hiring someone to do this for you will get expensive, so there are some plug ins that you can use that aren’t that costly. Improving speed is important for site performance, because people don’t want to interact with a site that is too slow.
- If your website is slow, that can lead to a worse user experience for potential customers and therefore lower conversion rates.
- Before you make any changes to your web site, you should test the current performance of it to see what you need to improve on.
- There are different things you can do to improve site speed such as install WP Rocket, enable cache, and optimize files for both mobile and desktop use.
“The average bounce rate for pages loading within two seconds is 9%. As soon as the page load time hits four seconds, the bounce rate soars. The bounce rate at five seconds is 38%. In a nutshell, a page’s load time directly impacts bounce rate.”