There is a cautious optimism in the air that 2021 will see some kind of return to normalcy, in private lives as well as in business. Many companies struggled this year due to economic uncertainty, and some were forced to review their strategy in light of these struggles. This year showed how important the use of social media is for a successful marketing strategy, and this trend will continue. However, we have also seen that adaptability will also be critical component in your overall market approach.

Key Takeaways:

  • Trust has never been more important, and the way to build trust is by cultivating relationships.
  • Don’t limit marketing to just Facebook and YouTube, but also look into TikTok and other platforms.
  • The coronavirus pandemic has ushered in a surge in live streaming that you need to participate in.

“As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021.”

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