People seem to think that Facebook ads don’t work because people don’t use Facebook to purchase products. When people use Google, and you utilize pay per click, it works because people are often using Google if they are wanting to purchase something. It’s a very different model on Facebook than it is on Google, but Facebook can be used to create brand awareness and give people the idea about your brand so that you can generate new leads.

Key Takeaways:

  • Eugene Schwartz’s Five Levels of Awareness address the issue of what your prospect already knows.
  • Some potential customers don’t even know they have a problem that can be solved by a product.
  • At the highest level of awareness are existing customers, a small group that gives high returns on ad spending.

“Facebook ads are a completely different animal than Google ads and require a different approach.”

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