There are a few different ways that you can get higher quality leads from YouTube. For example, you can combine a topical quiz with a giveaway so that you can gain information about a specific audience while also rewarding them for their time. You can also offer people free samples or trials of your product so that they can try before they buy. It’s also important that you follow up with them and get them to review the sample and the process as well so that you can improve on it if necessary.
- Combine a quiz with a giveaway so that you can gain information about an audience while also giving them a reward for their time.
- Host a live event or a webinar that builds off of the topic of your quiz as this can really help you build a consistent audience.
- Collect questions for a question and answer video on YouTube so that you can answer the questions that your audience has for you.
“Instead of just asking them to subscribe to your YouTube channel—which doesn’t necessarily lead to a sale—follow up with a CTA and drive traffic to where you can capture their contact info in the form of a lead.”