There are a variety of ways to drive traffic to your site. Advertising is the most popular, and can be very effective. Social media and paid ad campaigns can bring many new customers. Connecting with other business socially, and communicating with your community will drive awareness of your products and services. Optimizing the natural language of your site, utilizing internal links and referrals, and emphasizing industry keywords will bring organic search engine traffic to your site.

Key Takeaways:

  • Use social media channels such as Twitter and Pinterest to actively promote your content.
  • Master the art of writing compelling headlines that will draw traffic to your site.
  • Be a guest blogger on other sites and invite other bloggers to be guests on yours.

“Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.”

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