New features released in 2019 for Google Display Network make have many advantages for media campaigns. The new changes allow for campaign level conversion tracking which is great for analytics. A new feature that generates a report on combinations which helps with determining successful ads. Another new feature is placement reporting which fine-tunes how ads are being presented in the public eye. Video assets adds a new dimension of ad capability. A final feature is Parallel Tracking which allows for a better user experience.
- The Combinations Report feature makes it far easier to figure out how effective your responsive display ads are.
- Updated placement reporting makes it easier to manage where your ads will be placed.
- You now have the option to ad video into your responsive display ads.
“By default, your campaign will be set to use the account-level conversion settings, but you can change it to choose specific conversion actions for the campaign.”