Social media has become the go to place for marketers in just about every niche. This area of marketing is the most cost effective and successful way to advertise. Facebook holds the dominant spot for social platforms with their business profile you can access multiple marketing tools. Instagram is another choice however it does appear to be totally mobile so keep that in mind when posting. There is Twitter which is about short and fast. Some business pass this site by however others excel, so it is a matter of personal preference and industry. Pinterest is another take or leave site as it seems to navigate toward DIY niches rather than larger companies. There is Snapchat but like Instagram, it is another mobile dominate platform. You can look into YouTube however video detail is critical here, all videos. Finally there is LinkedIn which is a professional, business related platform and if you try to post everyday events, you will find yourself on the receiving end of that reminder. So many social media options, choose wisely.

Key Takeaways:

  • Every business should maintain an active page on Facebook, which is still the biggest social media site.
  • Instagram offers a wide variety of tools that are a great asset for some businesses, especially those in creative or design-oriented industries.
  • Twitter can be tricky to use effectively, but companies that develop a good “voice” can get a lot out of it.

“With almost 70 percent of Americans on social media, your social media campaigns can reach a lot of people.”

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