If you are a small business owner and think you cannot afford certain tools that big box companies use, then this is something to pay attention to. To begin with think about key words when you are running a campaign. Regardless of how much money you have or don’t have, using the correct key words can get you very far. You also want to be sure you are not marketing in an area that you simply are not doing business in. Try and offer as much as you can in your ad which is called an ad extension. Use your imagination when competing with the big guys and come up with enticing content to grab the listeners attention and don’t limit yourself to google, there are many other platforms that can give you a ton of traffic. Although competing in the market arena can be costly, these are excellent ways to get the most bang for your buck.
- Be competitive by harnessing keywords that will produce quality leads and conversions for your business.
- Utilize localization to limit where your ads run, particularly if your base is in a particular market.
- Research and experiment with different ad extensions such as ones that integrate reviews and location information.
“Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands.”