Research conducted in previous years have consistently shown that creative brands always see better results. To boost the creativity associated with your brand, take the time to reframe the story that backs your company. This can be done through brand repositioning campaigns such as the one that Mitsubishi Tanabe Pharma America recently took part in. You can take on a similar campaign by creating storytelling media that is emotional and has the ability to connect with humans as a whole.

Key Takeaways:

  • Brands that are more creative in telling their story and its products consistently see better results.
  • Insight from your target audience can help with providing creative ideas and help your brand feel connected with people.
  • Empathy can be used to better understand the customer’s needs and provide a more personal experience.

“Budget constraints aside, the essential point is that creativity is your job as a marketer. Whether you have to crowdfund your creative campaigns or are able to get your company to back your initiatives, the efficacy of your work depends on your ability to come up with fresh ways to tell the story of your brand and its products.”

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