Business websites are all about attracting customers, but there may be some simple elements of website design that people may be overlooking, which may be detrimental to the business. Designers should use color schemes and fonts that reflect the values of their site. Also, the empty space on the page should be used effectively, meaning the site elements should have enough room between each other so the reader can focus on each individual element. Finally, the site should be designed with the “F-pattern” in mind, which is how people’s eyes move as they read a site: left to right up top, and then scrolling down the page.

Key Takeaways:

  • If you are selling healthy lifestyle products, consider using a green color scheme as it suggests peacefulness and growth.
  • Having a lot of negative space on your website is fine because customers will focus on the important elements.
  • Be sure to pick a font that is appropriate for your business and that it is easy for customers to read.

“It’s commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase.”

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