The prevalence of the internet means that new businesses must get creative in looking for new clients. Sometimes the most creative method a person can do use is actually the most basic – a person can go back to basics and advertise on their own, sidestepping today’s SEO and marketing agencies. Some easy, effective ways a person can advertise their business are… 1) Investing in all search engines to increase traffic 2) Getting featured on online directories like Yelp, and Google directories 3) Inform news reporters and blog writers about your new business 4) Optimize your website copy to include catchy headlines and keywords that will resonate with your reader deomgraphics
- You can drive traffic to your website through Search Engine Optimization, which includes actions such as submitting your site to online directories and joining relevant discussions at Reddit or Quora.
- Blogs are a big part of content marketing, whether you start your own, guest blog at someone else’s, or just comment at well-known blogs.
- Even offline marketing – e.g., public speaking engagements or appearances on local radio – can help drive traffic to your site.
“In the modern-day landscape of saturated online content, it’s no longer enough to just build your site and wait for people to visit it.”