Amanda Hesser and Merrill Stubbs, two friends from New York, struggled with finding a website that satisfied their love for cooking, kitchen gadgets, videos, and travel guides. Seeing that there was a large market to be filled for this, they created Food52, a popular website that now has over 13 million followers and generates more than 30 million dollars per year. Success, however, was hard to come by. The two friends started small and worked for years to be able to build an online presence. Currently, Food52 has 11 individuals on its marketing team, and 80 employees total. Despite all of its success, the two attribute their success to their strong friendship.

Key Takeaways:

  • Amanda Hesser and Merrill Stubbs who were friends put their money on a gamble that creating a website they wanted to use but couldn’t find would be a success.
  • These friends who were New Yorkers were disappointed in 2008 because they couldn’t find any single website where food lovers could find what they loved.
  • The New York based firm has annual revenues of about $30 million last year due to producing videos on Youtube and extensively using social media.

“Today the business partners say their company has grown into a virtual cooks’ community of 13 million people around the world, who trade recipes, buy cooking utensils and dinnerware, watch video tutorials, and swap tips and ideas.”

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