There are many search campaign management tools. It can be overwhelming for beginners, however, a book named “Enterprise Paid Media Campaign Management platforms: A Marketer’s Guide” may help you get started. It analyzes the market for paid searches, and gives you a good idea what would be involved in the process. It’s only 50 pages, and it may just be your best source for the trends and opportunities that faces the area of search management.

Compare 9 paid search campaign management tools

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